GSDF Logo and slogan: "There is Someone to Protect"

GSDF Logo and slogan: "There is Someone to Protect"

There have been many famous Self-Defense Force recruitment campaign videos in the past, but rarely are they from the Ground Self-Defense Force.The Air and Maritime Self-Defense Forces, being somewhat divorced of the greatest shames of the legacy of World War II and far less obviously militaristic than the GSDF have simply had a much greater share of the limelight.

The current GSDF recruitment video is as close to the drama and excitement of its Western counterparts than ever. This 3-minute version of the video which has been in circulation since last year is worth a gander – notice the emphasis on fighting for someone rather than oneself (Be All You Can Be, Army of One, Be the Best):


As a bonus, here is that classic Maritime Self-Defense Force recruitment ad – Seamanship:

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A former contributor to World Intelligence (Japan Military Review), James Simpson joined Japan Security Watch in 2011, migrating with his blog Defending Japan. He has a Masters in Security Studies from Aberystwyth University and is currently living in Kawasaki, Japan. His primary interests include the so-called 'normalization' of Japanese security (i.e. militarization), and the political impact of the abduction issue with North Korea.
James Simpson has 254 post(s) on Japan Security Watch